Integrate and collect attribution data with Purchases SDK
Attribution collection is only available on paid plans.
It’s important to know which marketing efforts are most effective at acquiring new users and keeping them engaged. RevenueCat can integrate with your attribution provider to track how much revenue was driven by each source and ad network.
Providing Attribution Data to RevenueCat
RevenueCat can help you understand precisely how much revenue your campaigns generate even if users stop opening up the app. By continuing to follow your cohorts whether they're active users or not, you'll know the long tail revenue generated by your campaigns.
Most attribution SDKs provide a way to report revenue from the device, but this completely fails to capture recurring revenue that occurs while a user is not using the app. With RevenueCat, you receive a full picture.
How does RevenueCat work with your attribution provider?
RevenueCat itself is not an attribution network, and by itself cannot inform you which ad campaigns are driving revenue. What RevenueCat does is take the subscription lifecycle events it knows about, and informs your attribution network of the users that are purchasing. It's the networks' job to then tie these users back to the campaigns that drove them to install.
RevenueCat can send revenue events into the following attribution networks:
- Apple Search Ads
- Facebook Ads
- SplitMetrics Acquire | Formerly SearchAdsHQ
If you use an attribution provider not listed here, contact us.
Updated 9 months ago